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Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
June 15, 2017
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Citation

Kroeff, Milanez, Dallegrave, Sainati and Cauduro (2017a, June 15). Brand semantic clustering . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/brand-semantic-clustering-


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999


Research papers

Social media meets Artificial Intelligence

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez, Arizpe, Alagon and Duhart (2017a, June 15). Social media meets Artificial Intelligence. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence


Research papers

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Pascal Bourgeat, Paul Cording, Bart Langton
Company: Ipsos MRBI
May 9, 2017
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Citation

Bourgeat, Cording and Langton (2017a, May 09). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science


Research papers

Artificial Intelligence algorithms

This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016
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Citation

Das, S. (2016a, November 18). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms


Research papers

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
November 18, 2016
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Citation

Fazekas, D. (2016a, November 18). When will machines start winning?. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning--8930


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866